An International Lockdown — Is Now the Perfect Time to Jump on the Digital Bandwagon?

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If you thought that the far-reaching repercussions of the COVID-19 pandemic would bring businesses around the world to a stumbling halt, think again. On the contrary, these far-from-ideal situations of lockdown are actually presenting unlikely opportunities to tap the hidden potential. If you were one of those business owners who had not bothered to get a digital imprint of your enterprise, think of this as the perfect time to get in on the action. There are multiple ways you can send your online activities off to a flying start but the key is to start small and evolve as your business grows.


The very first step towards creating an online presence is building a website. Bowaba  provides a website design and development service among other services; surprise your customers with a newly launched website to connect with them and expand your customer base to include those who spend most of their time online.


Now that you’ve established your website, begin improving your prospects by investing in SEO or, Search Engine Optimization — a sure-fire way to generate clicks, help people find your website and it’s cost-effective in the long run.


There are so many tools out there that you can (and must) use when you’ve found your footing that it can be a bit mind-boggling at first. But cross that bridge when you come to it; focus on simplifying the process for your customers by using the wide array of messaging apps available and designing personalized chatbots that suit your branding. The next step to organically expand the size of your digital footprint is by executing successful lead generation campaigns — send out smartly-worded WhatsApp newsletters, push notifications and convert visitors to customers.


Bowaba has a diverse range of services that are specifically designed to escalate your presence on the internet. It’s a win-win situation — you ensure your growth rate doesn’t take a hit during a lockdown and once it’s lifted, your business continues to grow, thanks to the proactive steps you took at the right time.


If you are interested in one of our services, please give us a call at 66605095