What is native advertising?
In today’s digital world, our brains have adapted to disregard any piece of content that does not match the platform we are on.
When you’re visiting your favorite shopping site, for example, aren’t
What is Programmatic Advertising? What Are The Pros and Cons for Businesses in Kuwait?
Advertising is one of the major ways to sell a brand apart from branding, and marketing. When it comes to advertising, making use of programmatic advertising helps in exposing a business more making it possible to get more customers; this advertising method can be used by both small and big businesses. It can be used in different digital channel
How SEO is Important For Your Business in Kuwait?
SEO (Search Engine Optimization) is something which can play a great role in building the online presence of any business. Among different forms or types of digital marketing, SEO is an important one.
If your website is not getting enough quality traffic, you should focus on doing its SEO. Through SEO, you can increase the quality and qu
What is Performance Marketing and How Does Tracking Work?
Marketing has been changed over the past few decades. Earlier, the major marketing methods used to Television, Radio, Newspaper, Magazine, etc. But, right now, we have so many marketing methods and tools available.
The good thing is the marketing methods available right now, can be used by all business types no matter whether it is small
What is Remarketing And Why And When To Use it?
In the age of technology, people are constantly on their laptops, smartphones, and other devices. There is so much content on the internet that as marketers, one of our main jobs is to grab attention— and hold it.
Remarketing is a crucial part of online marketing- when a customer visits a website for the first t
The Impact of COVID-19 on the Marketing Mix in 2020 and Onward
Like a boring movie with no end in sight, this lockdown has got us all trapped inside our own homes, confined to rotating between spending time on our mobile phones, TV, laptop screens. While it may seem like this is not the perfect time to start thinking about business and marketing strategy, on the contrary, we think there’s a silver lin
