A while ago, Boxit Storage wanted to integrate its inbound marketing strategy and educate people with informative, visually appealing content. It was a tall order, so Boxit called on the content marketing agency Bowaba. After all, Bowaba is an established leader in all types of marketing, from Instagram posts to video content creation in Kuwait.
Bowaba responded to Boxit's request by developing personas, assembling a content map -- which included a new blog and blog posts -- and originating social media content. As always, Bowaba came through with strong results, including increased organic traffic and increased qualified leads from social media, organic searches & paid advertisement.
A New Kind of Storage
Boxit is a flexible and affordable storage company with a presence in several nations. Its staff members pick up items that people don't need to keep at home or at work. They pack those objects, store them and protect them. And Boxit will return those goods whenever their owner wants them back. It's a terrific solution for people who are downsizing their homes, selling possessions online or just looking to reduce clutter.
To address Boxit's marketing needs, Bowaba analyzed its competitors' marketing strategies and compiled audience personas. Personas are detailed descriptions of fictional people. However, those imaginary people represent real-life consumers, individuals who'd be interested in Boxit's services. Personas describe the demographics, hobbies, careers and interests of those potential customers.
The information to create personas can come from website analytics, social media profiles of existing customers and consumer surveys. Personas then shape marketing messages and materials. Rather than creating, say, a blog post out of thin air, we can develop it as though we were speaking to a real person. Which phrases, photos and ideas would most appeal to him or her? The finished product is thus more engaging and effective.
Our personas also let us assemble a customer acquisition strategy and a content map for Boxit. A content map is an overall plan to target particular individuals at particular moments.
Methodical Multichannel Marketing
To enact our plans, we began supplying Boxit with engaging social media content, inbound marketing blog posts, photography and videography.
For optimal return on investment, we have enhanced analytics by creating funnels and conversion events. We have developed and fine-tune a marketing plan for Boxit Storage. That plan involved precise audience targeting, paid social advertisement, Google advertising including search and banner display, ads on YouTube, Facebook and Instagram.
If you'd like to increase your organic traffic just as Boxit Storage has, ask us for a free quote. Bowaba specializes in content marketing that drives results, whether we're working with a large enterprise or an SME. It's why so many top-tier stores and apps in Kuwait have given us their trust.
Boxit Storage Website: https://www.boxitstorage.com/
Boxit Storage Blog : http://blog.boxitstorage.com/
Boxit Storage Instagram : https://www.instagram.com/boxitstorage/
Boxit Storage Facebook : https://www.facebook.com/boxitstorage/
Boxit Storage iOS app : https://itunes.apple.com/ae/app/boxit-storage/id1102856090
Boxit Storage Android app : https://play.google.com/store/apps/details?id=co.boxit.app
measure online campaign
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
Conversion Rate Optimization
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
including persona creation
content mapping strategy and
We at Bowaba swiftly accomplished what we set out to do. Organic traffic soon went up, and 77 Josper Bar's Carriage orders increased incrementally as well.
Execution & Optimization
Bowaba coordinated Asansair's digital marketing campaign as they launched their new online platform. The company's smooth digital implementation generated a 10 percent growth in leads per month, which has resulted in a substantial return-on-investment.
measure online campaign
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
Savour Ventures wanted to double its registration numbers during its spring and fall sign-up periods. In turn, Bowaba put together a strategy for the company that included heavy display and paid advertising. As a result, Savour Ventures' year-over-year growth was 300 percent, far surpassing its objective.
including Messaging app
Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
Lenotre wanted to increase awareness and table reservations through appealing video content for social media channels, including YouTube. Bowaba's prime responsibility, then, was to create captivating and persuasive videos. Fortunately, Bowaba is a leader when it comes to restaurant content production in Kuwait.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strategy and blogger outreach.
The campaign that Bowaba created for Below Zero certainly achieved its ambitions. It led to higher traffic and incremental footfall increases. Yes, thanks to our handiwork, many more people have decided to lace up their skates.
Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
Execution & Optimization
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"I have worked with Bowaba for many years and I am very happy about the results we were able to achieve together over the time. Bowaba has been, far and away, the best experience I've ever had with digital marketing agency in Kuwait. Their staff is attentive, knowledgeable, really stay on top of an ever-changing landscape and willing to go beyond expectation to get the job done. I couldn't be more pleased with my experience."
"We chose Bowaba to help us develop an effective digital strategy that would drive customers to our website and mobile app. What Bowaba did was conduct an analysis of the website and those of our competitors and eventually build a plan to drive significant new and quality customers to our website. The result was a gradual and consistent increase in numbers through the digital campaigns.
We're excited to continue working with Bowaba and are looking forward to great results."
“Our expectations were high and we were not disappointed. Bowaba created a masterful design and laid out our content in a way that will unquestionably attract potential customers. It was evident in their design and consultations that Bowaba comprehends the do's and don'ts in producing a successful website. Bowaba invested the time to understand our business, audience and delivered a well thought-out design in very little time. Bowaba are designers who demonstrated clearly that they have the technical expertise, experience and high level of customer service that all businesses, big or small, seek in a professional web site designer”
"I have more qualified customers to my app ever before. Costs are down too! Great job!"
"Bowaba delivers on what they say they are going to do. You are kept abreast of progress every step of the way so there are no surprises. I have recommended their services to several business acquaintances."
"Bowaba did a great job building our e-commerce site & working with us to overcome the many of the obstacles that we faced on our end to get the site up and running. They also helped us with setting up the payment gateway. They also supported me with paid advertisement and banner display and I could see clear growth.
I would definitely recommend Bowaba - and all F&B business to build their own independent websites. Bowaba are very creative in their projects and organized."
"Bowaba has helped increase the number of qualified leads we received for our cohorts. Our experience with Bowaba has been very positive. After working together to establish our KPIs & goals, we were frequently informed about campaign progress. We also appreciate the fact that conversations are not laced with technical jargon; information is put forth in an easy to understand format. We are very satisfied with the service provided and would highly recommend Bowaba"
"We contracted Bowaba to improve our rankings in the search engines and they have done exactly that. We do business in a very competitive industry (elevator business) and breaking into the top pages for important terms is extremely difficult. Bowaba found niche keywords that our competitors were missing, optimized our site to be found for them, and now we have first-page rankings that are extremely valuable to our business. Also helping Us with paid advertisement and content creation both social media and blog. Have had great results there also."
"We have been working with Bowaba for over 6 months with the aim of generating leads and customers for our personal storage business 'Boxit' and I am glad to say that their work has become a cornerstone in our customer acquisition strategy, they are responsive, innovative, and are constantly analysing the performance of the campaigns they run for us in order to optimise performance, we look forward to the next stage of the journey and to opening up new markets with their assistance, keep up the good work Bowaba!"