On Jaber Al-Mubarak Street in Kuwait City, you'll find Lunch Room, one of Kuwait's top culinary attractions. Under the leadership of Chef Ahmad Al-Bader, a graduate of the es-teemed Le Cordon Bleu in Paris, this restaurant's staff carefully selects ingredients from local suppliers. And Lunch Room even grows some of its own food.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strate-gy and blogger outreach.
Bowaba delivered on all of these fronts. Our content marketing agency clearly increased this restaurant's engagement and awareness, which in turn brought incrementally higher footfall and Carriage orders. As it turns out, success was on the menu.
A Tasty Assignment
The first step in creating this campaign was getting to know the client thoroughly. Fortu-nately, with Lunch Room restaurant in Kuwait, that proved to be a delicious task.
The recipes at Lunch Room are homespun, yet they're sophisticated and prepared with flair. And, when you go there, save room for babka!
This eatery's atmosphere, meanwhile, celebrates the land and its harvests. Natural mate-rials, including hardwood floors, abound. Vertical gardens and baskets of fruit adorn the walls. It's a green, growing, alive space, and it welcomes you as soon as you step through the door.
A Full-Flavored Campaign
After studying Lunch Room, its competitors and the field of fine dining more broadly, we began putting our plan together.
A key element was Instagram photography and videography -- expert video content in particular. With the right posts, this platform can powerfully persuade people.
Our videos depict this restaurant's amazing ambiance from various angles. Quick editing cuts, dishes shot at close range, cool music and clever captions ("dinner is the new lunch," for instance) establish Lunch Room as a chic, classy hangout with tantalizing food. And one of these videos promotes its Ramadan dinner menu.
Another aspect of this strategy was drawing up a social media calendar. That calendar tells us the optimal times for posting new photos, videos and Instagram stories.
Blogger outreach was also important. Over the years, Bowaba has cultivated professional relationships with multiple foodie bloggers. We reached out to those influential friends, encouraging them to increase their Lunch Room coverage. Doing so grew the restaurant's level of awareness and social media reach.
Having read about our Lunch Room project, would you like to work with our team? We specialize in video creation, and we make the finest restaurant videos in Kuwait. We're masters at blogger outreach and content marketing that drives results for enterprises and SMEs. As such, we've partnered with leading restaurants in Kuwait like Grams, Habra, and Lenotre. If you're interested in our services, please contact us at your earliest conven-ience for a free quote.
Lunch Room Instagram : https://www.instagram.com/lunchroomkw/
measure online campaign
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
Conversion Rate Optimization
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
including persona creation
content mapping strategy and
We at Bowaba swiftly accomplished what we set out to do. Organic traffic soon went up, and 77 Josper Bar's Carriage orders increased incrementally as well.
Execution & Optimization
Bowaba coordinated Asansair's digital marketing campaign as they launched their new online platform. The company's smooth digital implementation generated a 10 percent growth in leads per month, which has resulted in a substantial return-on-investment.
measure online campaign
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
Savour Ventures wanted to double its registration numbers during its spring and fall sign-up periods. In turn, Bowaba put together a strategy for the company that included heavy display and paid advertising. As a result, Savour Ventures' year-over-year growth was 300 percent, far surpassing its objective.
including Messaging app
Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
Lenotre wanted to increase awareness and table reservations through appealing video content for social media channels, including YouTube. Bowaba's prime responsibility, then, was to create captivating and persuasive videos. Fortunately, Bowaba is a leader when it comes to restaurant content production in Kuwait.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strategy and blogger outreach.
The campaign that Bowaba created for Below Zero certainly achieved its ambitions. It led to higher traffic and incremental footfall increases. Yes, thanks to our handiwork, many more people have decided to lace up their skates.
Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
Execution & Optimization
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