Digital Marketing Explained in Simple Steps

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By: Munira H. Alanjari

Businesses are able to maintain strong and long-lasting relationships with their customers thanks to the marketing tactics they employ. A good marketing strategy helps businesses not only reach a wide audience, but also retains existing customers.

Marketing allows for customer engagement, which is essential to any successful business - specifically for brands that are just starting out.

In the past 10 years, the most commonly used marketing mediums have changed. Brands went from using traditional media such as radio, television and newspapers to digital media, with the most common being social media and websites.

What is the difference between traditional and digital marketing?

The medium through which an advertisement is placed is the most obvious difference between traditional and digital marketing.

Just like traditional marketing though, digital marketing also needs a clear strategy and should be planned well in advance.

Remember to position your advertising content:

  • In the right place, 
  • In front of the right people, and
  • At the right time!

It is important to meet your customers on the platform that they are already using and are familiar with.

I mentioned this point in one of our previous blog posts: The Importance of Conversational Marketing. The blog explains that marketers have started using WhatsApp as a means of communicating with their customers because of the huge amount of users that are already on the App. WhatsApp has capitalized on this trend and has created a business communication solution called WhatsApp Business API to help marketers optimize their messaging strategies. If you are interested in learning more about this topic, please click here.

Why is digital marketing important in today’s world?

By taking advantage of the internet for digital marketing, you can reach a larger audience in ways that are cost-effective and measurable for less ad-spend than traditional marketing methods.

Digital marketing can also generate a better ROI than traditional marketing channels, and you can affect the outcome of your campaigns dramatically if you have a good marketing plan in place. The key to success in digital marketing is to gain a steady flow of targeted traffic that converts into leads, and ultimately to generate more sales and conversions.

Digital marketing tools

Digital marketing tools allow marketers to create, test and measure the performance of their campaigns effectively in real-time. 

Are there any disadvantages to Digital Marketing?

When looking at things objectively, marketers are able to weigh the pros and cons of digital marketing:




A targeted audience can be reached in a cost-effective and measurable way

Dependability on technology

Customer Engagement: increasing brand loyalty and driving online sales

Security and privacy issues

Wider audience reach

Maintenance costs due to a constantly evolving environment

Measurable Results: strategies can be improved

Higher transparency of pricing and increased price competition

Monitor your competitors

Worldwide competition through globalisation

What’s the right approach for your business?

The world is getting smaller as we’re moving more towards a digital world.

People have replaced face-to-face interactions with online connections, and companies are more rapidly substituting their physical shops to online e-commerce websites.

For those reasons, digital marketing has become one of the most needed skills of our time. According to forecasts, the digital marketing industry is expected to grow and reach a market value of around $330-340 billion this year.

Get your business online!

If you are new to the digital marketing world, or need some guidance with your existing campaigns, you can find unlimited resources online to help guide you in the right direction. 

Alternatively, if you do not have the time, the know-how, or the right team  to manage your online campaigns, reach out to us with your marketing objectives and watch as we make magic happen! Call us: 66605095