Bowaba is a digital marketing agency that's adept at boosting customer engagement. We figure out which online platforms best showcase which aspects of an organization. The resulting plan is complex but seamless. Its hallmarks are a smooth implementation, steady user growth and increasing return on investment. It's digital marketing that drives results.
Here's a great example: NBK Capital SmartWealth, which is under the National Bank of Kuwait's corporate umbrella. This company helps people achieve their financial goals with personalized, multi-asset portfolios that succeed over the long term.
What makes NBK Capital SmartWealth stand out is its innovative technological approaches. This brand offers a sophisticated robo-advisor, the first such financial service in Kuwait where customers can track their portfolios via its website and mobile app.
As it turned out, Bowaba and NBK Capital SmartWealth made a dream pairing.
NBK Capital SmartWealth and Bowaba Team Up
It makes sense that a forward-thinking financial organization would want a forward-thinking digital marketing agency. Thus, NBK Capital SmartWealth selected Bowaba to handle its integrated omnichannel marketing campaign.
Our digital marketing for banks starts with research -- and lots of it. In this case, we studied NBK Capital SmartWealth's competitors to really understand the industry. Then we analyzed the company's audience personas. We assembled our strategies for customer acquisition, SEO, display ads and content mapping based on those all-important personas.
We also provided NBK Capital SmartWealth with key performance indicators (KPIs). That way, at any time, its team members can measure how well they're doing. It's part of our commitment to transparency. Once NBK Capital SmartWealth approved these strategies, along with all associated online materials, our plan went into effect. All of our Google Display Network ads, Instagram and Facebook content, LinkedIn ads and so forth went live.
As time goes on, we'll track NBK Capital SmartWealth's results, improving engagement, reviewing previous work and making alterations as needed. That way, it can always enjoy the highest conversion rates possible.
In short, just as NBK Capital SmartWealth lets its customers reach their financial goals, Bowaba's performance marketing lets this organization reach its marketing goals. And we've been assisting many other leading online stores and apps in Kuwait. If you'd like to reach your own digital marketing objectives, please contact Bowaba for a free quote.
NBK Capital Smart Wealth website: https://nbkcapitalsmartwealth.com
NBK Capital iOS app : https://itunes.apple.com/lb/app/nbk-capital-smartwealth/id1335956057?mt=8
NBK Android app : https://play.google.com/store/apps/details?id=neo.nbkc.smartwealth
measure online campaign
performance
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
Conversion Rate Optimization
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
including persona creation
content mapping strategy and
content creation
We at Bowaba swiftly accomplished what we set out to do. Organic traffic soon went up, and 77 Josper Bar's Carriage orders increased incrementally as well.
Execution & Optimization
Bowaba coordinated Asansair's digital marketing campaign as they launched their new online platform. The company's smooth digital implementation generated a 10 percent growth in leads per month, which has resulted in a substantial return-on-investment.
measure online campaign
performance
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
Savour Ventures wanted to double its registration numbers during its spring and fall sign-up periods. In turn, Bowaba put together a strategy for the company that included heavy display and paid advertising. As a result, Savour Ventures' year-over-year growth was 300 percent, far surpassing its objective.
including Messaging app
marketing (WhatsApp)
Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
Lenotre wanted to increase awareness and table reservations through appealing video content for social media channels, including YouTube. Bowaba's prime responsibility, then, was to create captivating and persuasive videos. Fortunately, Bowaba is a leader when it comes to restaurant content production in Kuwait.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strategy and blogger outreach.
The campaign that Bowaba created for Below Zero certainly achieved its ambitions. It led to higher traffic and incremental footfall increases. Yes, thanks to our handiwork, many more people have decided to lace up their skates.
Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
Execution & Optimization
The use of MessengerPeople proved to be a huge success. Bowaba helped Burger King grow their WhatsApp channel by using a combination of different ads on social media platforms such as Facebook, Instagram, and Snapchat
How did Bowaba do this? By creating an effective communications strategy based around the popular platform WhatsApp. With the help of Bowaba, Safat Home started using a messaging app platform, which works with WhatsApp.
The partnership has been a resounding success. Since Bowaba teamed up with Chestnut, the bakery has increased the number of people who order from Carriage.
for a branch launch
Bowaba stepped in and produced an effective Instagram campaign with content creation that focused on photography and videography. The Kuwait-based digital marketing specialists managed Habra's Instagram account and posted regular content about the restaurant's delicious meals, as well as lifestyle images for engagement. They also promoted the restaurant's catering service.
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Testimonials
"I have worked with Bowaba for many years and I am very happy about the results we were able to achieve together over the time. Bowaba has been, far and away, the best experience I've ever had with digital marketing agency in Kuwait. Their staff is attentive, knowledgeable, really stay on top of an ever-changing landscape and willing to go beyond expectation to get the job done. I couldn't be more pleased with my experience."
"We chose Bowaba to help us develop an effective digital strategy that would drive customers to our website and mobile app. What Bowaba did was conduct an analysis of the website and those of our competitors and eventually build a plan to drive significant new and quality customers to our website. The result was a gradual and consistent increase in numbers through the digital campaigns.
We're excited to continue working with Bowaba and are looking forward to great results."
“Our expectations were high and we were not disappointed. Bowaba created a masterful design and laid out our content in a way that will unquestionably attract potential customers. It was evident in their design and consultations that Bowaba comprehends the do's and don'ts in producing a successful website. Bowaba invested the time to understand our business, audience and delivered a well thought-out design in very little time. Bowaba are designers who demonstrated clearly that they have the technical expertise, experience and high level of customer service that all businesses, big or small, seek in a professional web site designer”
"I have more qualified customers to my app ever before. Costs are down too! Great job!"
"Bowaba delivers on what they say they are going to do. You are kept abreast of progress every step of the way so there are no surprises. I have recommended their services to several business acquaintances."
"Bowaba did a great job building our e-commerce site & working with us to overcome the many of the obstacles that we faced on our end to get the site up and running. They also helped us with setting up the payment gateway. They also supported me with paid advertisement and banner display and I could see clear growth.
I would definitely recommend Bowaba - and all F&B business to build their own independent websites. Bowaba are very creative in their projects and organized."
"Bowaba has helped increase the number of qualified leads we received for our cohorts. Our experience with Bowaba has been very positive. After working together to establish our KPIs & goals, we were frequently informed about campaign progress. We also appreciate the fact that conversations are not laced with technical jargon; information is put forth in an easy to understand format. We are very satisfied with the service provided and would highly recommend Bowaba"
"We contracted Bowaba to improve our rankings in the search engines and they have done exactly that. We do business in a very competitive industry (elevator business) and breaking into the top pages for important terms is extremely difficult. Bowaba found niche keywords that our competitors were missing, optimized our site to be found for them, and now we have first-page rankings that are extremely valuable to our business. Also helping Us with paid advertisement and content creation both social media and blog. Have had great results there also."
"We have been working with Bowaba for over 6 months with the aim of generating leads and customers for our personal storage business 'Boxit' and I am glad to say that their work has become a cornerstone in our customer acquisition strategy, they are responsive, innovative, and are constantly analysing the performance of the campaigns they run for us in order to optimise performance, we look forward to the next stage of the journey and to opening up new markets with their assistance, keep up the good work Bowaba!"
