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ONLINE MARKETING

BOWABA PARTNERS WITH CLIENTS TO BUILD AND EXECUTE A COMPREHENSIVE ONLINE DIGITAL MARKETING STRATEGY ACROSS PAID MEDIA, SEO, SOCIAL MEDIA, EMAIL MARKETING, ANALYTICS, ONLINE SHOPPING CHANNEL MANAGEMENT, CONTENT WRITING AND CREATIVE SERVICES. PROVIDING VALUABLE INSIGHT AND SERVICES FOR BUSINESSES IN KUWAIT, BOWABA DELIVERS THE STRATEGIC THINKING NECESSARY FOR ONLINE MARKETING. LOOKING DEEP WITHIN A BUSINESS, WE WORK WITH BUSINESS OWNERS TO MAKE A TRANSFORMATIONAL SHIFT IN THEIR NEW SALES.
  • CONVERSION OPTIMISATION
  • SEARCH ENGINE OPTIMISATION (SEO)
  • DISPLAY AND PAID ADVERTISEMENT
  • MESSAGING APP MARKETING WHATSAPP, FACEBOOK MESSENGER & TELEGRAM

CONVERSION OPTIMISATION

AS A LEADING ONLINE MARKETING COMPANY IN KUWAIT, WE CAN HELP YOUR BUSINESS WITH ANALYSIS, TESTING AND MEASUREMENT AT EACH CONVERSION POINT ON YOUR WEBSITE. YOUR WEBSITE’S MOST IMPORTANT JOB IS TO CONVINCE VISITORS TO ENGAGE WITH YOUR BUSINESS. BECAUSE THE ULTIMATE GOAL OF ONLINE MARKETING IS TO INCREASE YOUR REVENUE, IT MAKES NO SENSE TO INVEST A LARGE AMOUNT OF TIME AND MONEY ON NEW VISITORS WHO WON’T BECOME CUSTOMERS. WE ANALYSE THE CRITICAL PAGES ON YOUR SITE WHERE PEOPLE BUY, SIGN UP AND ASK QUESTIONS. WE THEN CONSTRUCT A CONVERSION PLAN AND BEGIN A PROCESS OF OPTIMISING, TESTING AND MEASURING.

WE CAN HELP YOU CONVERT MORE VISITORS INTO BUYERS THROUGH:

  • AUDITS AND ANALYTICS REVIEWS
  • LANDING PAGE CREATION AND OPTIMISATION
  • GOAL & FUNNEL SETUP/ANALYSIS
  • SPLIT TESTING AND FINE TUNING
  • WEB COPY OPTIMISATION
  • HEAT MAPPING AND USER FEEDBACK SURVEYS
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SEARCH ENGINE OPTIMISATION (SEO)

BOWABA CAN HELP YOUR BUSINESS TARGET AND CONVERT THE RIGHT BUYERS WITH A KEYWORD AND SEO STRATEGY FOR TODAY’S COMPLEX SEARCH ENGINES. SEO REQUIRES INTENSIVE DATA AND ANALYTICS REVIEWING, TESTING AND FINE-TUNING BY EXPERTS TO PERFECT. WHEN IT COMES TO SEO FOR ONLINE MARKETING, WE DON’T JUST PERFORM OPTIMISATION ONCE AND LEAVE IT. THE INFRASTRUCTURE AND KEY PAGES OF YOUR WEBSITE NEED REGULAR DEVELOPMENT AND UPDATING IN ORDER TO STAY FRESH AND RELEVANT FOR SEARCH ENGINES. AS A LEADING ONLINE MARKETING AGENCY, WE CAN ASSIST YOUR BUSINESS IN INCREASING SEARCH ENGINE RANKINGS AND BOOSTING TRAFFIC WITH:
  • ADVANCED KEYWORD & MARKET RESEARCH
  • USABILITY & ACCESSIBILITY OPTIMISATION
  • AUDITS AND DEEP TECHNICAL ANALYSIS
  • ANALYTICS TESTING & MAINTENANCE
  • SITE AND CONTENT OPTIMISATION
  • PENALTY PREVENTION AND RECOVERY

DISPLAY AND PAID ADVERTISEMENT

HAVING A TOP-NOTCH WEBSITE, PRODUCTS AND CONTENT PROVIDES LITTLE VALUE FOR YOUR BUSINESS IF NO ONE CAN FIND IT. PROMOTING YOUR WEBSITE, PRODUCTS AND CONTENT TO EXTEND THE REACH OF YOUR BRAND AND BOOST ONLINE MARKETING CREATES ENGAGEMENT, BUILDS YOUR LINK PROFILE, AND ESTABLISHES AUTHORITY AND TRUST WITH SEARCH ENGINES. GUIDED BY YOUR STRATEGIC FOUNDATION AND CONTENT DEVELOPMENT PLAN, WE WILL PROMOTE YOUR DIGITAL ASSETS BY LEVERAGING OUR COMPREHENSIVE LIST OF RELEVANT INFLUENCERS, BLOGGERS, WEBMASTERS AND MEDIA OUTLETS TO SHARE YOUR CONTENT AND ITS VALUE TO YOUR AUDIENCE.

BOWABA PROMOTES YOUR BRAND AND DIGITAL ASSETS BY UTILISING:

  • AUDIENCE TARGETING
  • AD COPYWRITING
  • PAID SOCIAL MANAGEMENT
  • PPC & REMARKETING MANAGEMENT
  • GOOGLE ADWORDS AND THE GOOGLE DISPLAY NETWORK (GDN)
  • INSTAGRAM & SNAPCHAT ADVERTISING CAMPAIGNS
  • YOUTUBE IN-STREAM, TRUEVIEW IN-STREAM, IN-SEARCH AND INVIDEO ADS
  • TWITTER PROMOTED ACCOUNTS, PROMOTED TWEETS AND CUSTOM AUDIENCES
  • FACEBOOK PROMOTED POSTS AND CUSTOM AUDIENCES
  • MESSAGING APP MARKETING WHATSAPP, FACEBOOK MESSENGER & TELEGRAM
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MESSAGING APP MARKETING
WHATSAPP, FACEBOOK MESSENGER
& TELEGRAM
BOWABA OFFERS A FULLY AUTOMATED WHATSAPP SOLUTIONS (INCLUDING FB MESSENGER AND TELEGRAM) WITH SUPER EASY DASHBOARD TO MANAGE FOLLOWING:
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WHATSAPP MARKETING
SEND INSTANT NEWSLETTERS TO YOUR FANS & CUSTOMERS ON WHATSAPP, FACE BOOK MESSENGER & TELEGRAM VIA ONE SIMPLE AND SUPER EASY-TO-USE WEB INTERFACE OR A SMARTPHONE
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CUSTOMER SERVICE
COMMUNICATE WITH YOUR CUSTOMERS THROUGH FAST 1:1 CHAT VIA THEIR FAVORITE MESSENGER APPS. YOUR CUSTOMERS APPRECIATE THESE MODERN CHANNELS, LEADING TO HIGHER SATISFACTION AND LOYALTY
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BOTS
ENHANCE AND AUTOMATE YOUR COMMUNICATION WITH THE HELP OF OUR SOPHISTI CATED CHATBOTS. BOTS ARE AVAILABLE 24/7 AND ARE GREAT MEANS TO DELIVER EXCELLENT CUSTOMER SERVICE AT VERY LOW COST.

Use Cases

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Riva
Analytics implementation to
measure online campaign
performance
Here at Bowaba, our Analytics Consultation service helped fashion retailer Riva achieve their digital marketing goals. This service provided the retailer with invaluable insights into their customers as they progressed through the sales funnel, as well as intelligence for future marketing campaigns. As a result, Riva made quicker, smarter decisions about their marketing and streamlined various day-to-day tasks.
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
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nbk capital
Display & Paid advertisement,
Conversion Rate Optimization
NBK Capital SmartWealth has introduced an exciting new online service: a robotic financial advisor. However, as brilliant a tool as this robo advisor is, it can't market itself. Fortunately, Bowaba is proficient at online marketing for banks. NBK Capital SmartWealth trusted the online marketing agency Bowaba to handle three marketing areas: conversion optimization, search engine optimization, and display and paid advertisement strategy.
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
boxit
Inbound marketing strategy
including persona creation
content mapping strategy and
content creation
A while ago, Boxit Storage wanted to integrate its inbound marketing strategy and educate people with informative, visually appealing content. It was a tall order, so Boxit called on the content marketing agency Bowaba. After all, Bowaba is an established leader in all types of marketing, from Instagram posts to video content creation in Kuwait. Bowaba responded to Boxit's request by developing personas, assembling a content map -- which included a new blog and blog posts -- and originating social media content.
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77 josper
Website Design & Development
Recently, Bowaba's team members sidled up to a bar -- 77 Josper Bar, that is. This establishment hired the web design and development agency Bowaba to increase consumer awareness. In addition, 77 Josper Bar was seeking to move traffic from organic searches to its website more efficiently, and to get more people on the site to place orders using the Carriage delivery app.
We at Bowaba swiftly accomplished what we set out to do. Organic traffic soon went up, and 77 Josper Bar's Carriage orders increased incrementally as well.
assansair
Digital strategy Developmeent,
Execution & Optimization
Kuwait-based digital marketing strategists Bowaba recently partnered with client Asansair, an online platform that helps people in Kuwait with mobility issues. Asansair is an online platform that allows to view, compare and contact elevators companies directly.
Bowaba coordinated Asansair's digital marketing campaign as they launched their new online platform. The company's smooth digital implementation generated a 10 percent growth in leads per month, which has resulted in a substantial return-on-investment.
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Asansair
Analytics implementation to
measure online campaign
performance
Bowaba has more than a decade of experience in web analytics, starting in 2009. The company offers an Analytics Consultation service that helps clients with a smooth Web and Mobile Analytics experience.
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
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Savour
Display & Paid advertisement
When the vertical accelerator Savour Ventures wanted to accelerate its own business, it relied on a trusted brand: Bowaba. Savour Ventures, which specializes in food entrepreneurship, and Bowaba, the renowned online marketing agency, were able to produce delicious results.
Savour Ventures wanted to double its registration numbers during its spring and fall sign-up periods. In turn, Bowaba put together a strategy for the company that included heavy display and paid advertising. As a result, Savour Ventures' year-over-year growth was 300 percent, far surpassing its objective.
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Riva
Display & Paid Advertising
including Messaging app
marketing (WhatsApp)
Not long ago, Riva Fashion had two major goals for its web and mobile app: to boost its conversion rate and return on investment. To realize those aims, Riva sought help from the distinguished online marketing agency Bowaba. After analyzing the company's situation, Bowaba supported Riva Fashion with display and paid advertisements as well as messaging app marketing on WhatsApp, Facebook Messenger and Telegram.
Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
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Lenotre
Creation of promotional videos
A fine restaurant deserves a fine marketing campaign. And, for a truly distinguished establishment like Lenotre, the most famous restaurant in Kuwait, the advertising should be as delectable as a first-class meal. Unsurprisingly, Lenotre hired the content marketing agency Bowaba for this culinary assignment.
Lenotre wanted to increase awareness and table reservations through appealing video content for social media channels, including YouTube. Bowaba's prime responsibility, then, was to create captivating and persuasive videos. Fortunately, Bowaba is a leader when it comes to restaurant content production in Kuwait.
Lunchroom
Creation of promotional videos
On Jaber Al-Mubarak Street in Kuwait City, you'll find Lunch Room, one of Kuwait's top culinary attractions. Under the leadership of Chef Ahmad Al-Bader, a graduate of the esteemed Le Cordon Bleu in Paris, this restaurant's staff carefully selects ingredients from local suppliers. And Lunch Room even grows some of its own food.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strategy and blogger outreach.
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Below Zero
Website Design & Development
Below Zero built a first-rate ice skating rink in Kuwait. It organized excellent recreational programs. Now it just needed to tell people it was open for business. Specifically, Below Zero wanted an appealing website and the highest possible Google search ranking. To reach those targets, it reached out to the web design and development agency Bowaba.
The campaign that Bowaba created for Below Zero certainly achieved its ambitions. It led to higher traffic and incremental footfall increases. Yes, thanks to our handiwork, many more people have decided to lace up their skates.
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77 josper
Website Design & Development
When it was looking to upgrade its marketing, LaVida HR Services had clear goals. It wanted an appealing website, and it wished to rank highly on Google results pages whenever people search for human resources (HR) or logistic services in Kuwait.
Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
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nbk capital
Crafting Digital strategy,
Execution & Optimization
Bowaba is a digital marketing agency that's adept at boosting customer engagement. We figure out which online platforms best showcase which aspects of an organization. The resulting plan is complex but seamless. Its hallmarks are a smooth implementation, steady user growth and increasing return on investment. It's digital marketing that drives results. Here's a great example: NBK Capital SmartWealth, which is under the National Bank of Kuwait's corporate umbrella. This company helps people achieve their financial goals with personalized, multi-asset portfolios that succeed over the long term.

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