NBK Capital SmartWealth has introduced an exciting new online service: a robotic financial advisor. However, as brilliant a tool as this robo advisor is, it can't market itself. Fortunately, Bowaba is proficient at online marketing for banks.
NBK Capital SmartWealth trusted the online marketing agency Bowaba to handle three marketing areas: conversion optimization, search engine optimization, and display and paid advertisement strategy.
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
Not Quite Human
The robo advisor from NBK Capital SmartWealth is the first of its kind in Kuwait. In essence, a robo advisor is a computerized network that creates and supervises investment portfolios. Its software and algorithms can take in reams of financial information constantly, and they can make quick adjustments to ensure favorable outcomes.
To promote this robo advisor with great efficiency, we at Bowaba first conducted thorough audits and analytics reviews of NBK Capital SmartWealth's existing marketing efforts. For instance, we analyzed goal funnel reports to see how effectively those tools were leading people to sign up as customers both on web and mobile apps.
We also did split testing. That's a technique where a company's online materials are compared to new versions to see which gain more conversions.
A Fierce Plan of Action
These tests allowed us to develop and fine-tune a current marketing activities for NBK Capital SmartWealth. That plan involved precise audience targeting, paid social management, Google advertising, including search, banner display and ads on YouTube, Instagram, promoted tweets and app installs campaigns.
Naturally, our work wasn't done once each element of this plan was in place -- far from it. Rather, we keep studying its performance analytics, and we keep revisiting it. We also make whatever adjustments are necessary to keep search engine rankings and traffic levels high.
Just as we expanded NBK Capital SmartWealth's customer base, so too could we grow your customer base. We produce online marketing that drives results. We work on big campaigns valued at more than $100,000 as well as smaller marketing drives. We've teamed up with some of Kuwait's foremost apps and online stores. And, anytime you'd like, we'd be happy to give you a free quote.
NBK Capital Smart Wealth website: https://nbkcapitalsmartwealth.com/
NBK Capital iOS app : https://itunes.apple.com/lb/app/nbk-capital-smartwealth/id1335956057?mt=8
NBK Android app : https://play.google.com/store/apps/details?id=neo.nbkc.smartwealth
measure online campaign
performance
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
Conversion Rate Optimization
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
including persona creation
content mapping strategy and
content creation
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Execution & Optimization
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measure online campaign
performance
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
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including Messaging app
marketing (WhatsApp)
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Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
Execution & Optimization
The use of MessengerPeople proved to be a huge success. Bowaba helped Burger King grow their WhatsApp channel by using a combination of different ads on social media platforms such as Facebook, Instagram, and Snapchat
How did Bowaba do this? By creating an effective communications strategy based around the popular platform WhatsApp. With the help of Bowaba, Safat Home started using a messaging app platform, which works with WhatsApp.
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for a branch launch
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Testimonials
"I have worked with Bowaba for many years and I am very happy about the results we were able to achieve together over the time. Bowaba has been, far and away, the best experience I've ever had with digital marketing agency in Kuwait. Their staff is attentive, knowledgeable, really stay on top of an ever-changing landscape and willing to go beyond expectation to get the job done. I couldn't be more pleased with my experience."
"We chose Bowaba to help us develop an effective digital strategy that would drive customers to our website and mobile app. What Bowaba did was conduct an analysis of the website and those of our competitors and eventually build a plan to drive significant new and quality customers to our website. The result was a gradual and consistent increase in numbers through the digital campaigns.
We're excited to continue working with Bowaba and are looking forward to great results."
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