NBK Capital SmartWealth has introduced an exciting new online service: a robotic financial advisor. However, as brilliant a tool as this robo advisor is, it can't market itself. Fortunately, Bowaba is proficient at online marketing for banks.
NBK Capital SmartWealth trusted the online marketing agency Bowaba to handle three marketing areas: conversion optimization, search engine optimization, and display and paid advertisement strategy.
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
Not Quite Human
The robo advisor from NBK Capital SmartWealth is the first of its kind in Kuwait. In essence, a robo advisor is a computerized network that creates and supervises investment portfolios. Its software and algorithms can take in reams of financial information constantly, and they can make quick adjustments to ensure favorable outcomes.
To promote this robo advisor with great efficiency, we at Bowaba first conducted thorough audits and analytics reviews of NBK Capital SmartWealth's existing marketing efforts. For instance, we analyzed goal funnel reports to see how effectively those tools were leading people to sign up as customers both on web and mobile apps.
We also did split testing. That's a technique where a company's online materials are compared to new versions to see which gain more conversions.
A Fierce Plan of Action
These tests allowed us to develop and fine-tune a current marketing activities for NBK Capital SmartWealth. That plan involved precise audience targeting, paid social management, Google advertising, including search, banner display and ads on YouTube, Instagram, promoted tweets and app installs campaigns.
Naturally, our work wasn't done once each element of this plan was in place -- far from it. Rather, we keep studying its performance analytics, and we keep revisiting it. We also make whatever adjustments are necessary to keep search engine rankings and traffic levels high.
Just as we expanded NBK Capital SmartWealth's customer base, so too could we grow your customer base. We produce online marketing that drives results. We work on big campaigns valued at more than $100,000 as well as smaller marketing drives. We've teamed up with some of Kuwait's foremost apps and online stores. And, anytime you'd like, we'd be happy to give you a free quote.
NBK Capital Smart Wealth website: https://nbkcapitalsmartwealth.com/
NBK Capital iOS app : https://itunes.apple.com/lb/app/nbk-capital-smartwealth/id1335956057?mt=8
NBK Android app : https://play.google.com/store/apps/details?id=neo.nbkc.smartwealth
measure online campaign
performance
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
Conversion Rate Optimization
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
including persona creation
content mapping strategy and
content creation
We at Bowaba swiftly accomplished what we set out to do. Organic traffic soon went up, and 77 Josper Bar's Carriage orders increased incrementally as well.
Execution & Optimization
Bowaba coordinated Asansair's digital marketing campaign as they launched their new online platform. The company's smooth digital implementation generated a 10 percent growth in leads per month, which has resulted in a substantial return-on-investment.
measure online campaign
performance
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
Savour Ventures wanted to double its registration numbers during its spring and fall sign-up periods. In turn, Bowaba put together a strategy for the company that included heavy display and paid advertising. As a result, Savour Ventures' year-over-year growth was 300 percent, far surpassing its objective.
including Messaging app
marketing (WhatsApp)
Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
Lenotre wanted to increase awareness and table reservations through appealing video content for social media channels, including YouTube. Bowaba's prime responsibility, then, was to create captivating and persuasive videos. Fortunately, Bowaba is a leader when it comes to restaurant content production in Kuwait.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strategy and blogger outreach.
The campaign that Bowaba created for Below Zero certainly achieved its ambitions. It led to higher traffic and incremental footfall increases. Yes, thanks to our handiwork, many more people have decided to lace up their skates.
Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
Execution & Optimization
The use of MessengerPeople proved to be a huge success. Bowaba helped Burger King grow their WhatsApp channel by using a combination of different ads on social media platforms such as Facebook, Instagram, and Snapchat
How did Bowaba do this? By creating an effective communications strategy based around the popular platform WhatsApp. With the help of Bowaba, Safat Home started using a messaging app platform, which works with WhatsApp.
The partnership has been a resounding success. Since Bowaba teamed up with Chestnut, the bakery has increased the number of people who order from Carriage.
for a branch launch
Bowaba stepped in and produced an effective Instagram campaign with content creation that focused on photography and videography. The Kuwait-based digital marketing specialists managed Habra's Instagram account and posted regular content about the restaurant's delicious meals, as well as lifestyle images for engagement. They also promoted the restaurant's catering service.
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Testimonials
"I have worked with Bowaba for many years and I am very happy about the results we were able to achieve together over the time. Bowaba has been, far and away, the best experience I've ever had with digital marketing agency in Kuwait. Their staff is attentive, knowledgeable, really stay on top of an ever-changing landscape and willing to go beyond expectation to get the job done. I couldn't be more pleased with my experience."
"We chose Bowaba to help us develop an effective digital strategy that would drive customers to our website and mobile app. What Bowaba did was conduct an analysis of the website and those of our competitors and eventually build a plan to drive significant new and quality customers to our website. The result was a gradual and consistent increase in numbers through the digital campaigns.
We're excited to continue working with Bowaba and are looking forward to great results."
“Our expectations were high and we were not disappointed. Bowaba created a masterful design and laid out our content in a way that will unquestionably attract potential customers. It was evident in their design and consultations that Bowaba comprehends the do's and don'ts in producing a successful website. Bowaba invested the time to understand our business, audience and delivered a well thought-out design in very little time. Bowaba are designers who demonstrated clearly that they have the technical expertise, experience and high level of customer service that all businesses, big or small, seek in a professional web site designer”
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"Bowaba delivers on what they say they are going to do. You are kept abreast of progress every step of the way so there are no surprises. I have recommended their services to several business acquaintances."
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I would definitely recommend Bowaba - and all F&B business to build their own independent websites. Bowaba are very creative in their projects and organized."
"Bowaba has helped increase the number of qualified leads we received for our cohorts. Our experience with Bowaba has been very positive. After working together to establish our KPIs & goals, we were frequently informed about campaign progress. We also appreciate the fact that conversations are not laced with technical jargon; information is put forth in an easy to understand format. We are very satisfied with the service provided and would highly recommend Bowaba"
"We contracted Bowaba to improve our rankings in the search engines and they have done exactly that. We do business in a very competitive industry (elevator business) and breaking into the top pages for important terms is extremely difficult. Bowaba found niche keywords that our competitors were missing, optimized our site to be found for them, and now we have first-page rankings that are extremely valuable to our business. Also helping Us with paid advertisement and content creation both social media and blog. Have had great results there also."
"We have been working with Bowaba for over 6 months with the aim of generating leads and customers for our personal storage business 'Boxit' and I am glad to say that their work has become a cornerstone in our customer acquisition strategy, they are responsive, innovative, and are constantly analysing the performance of the campaigns they run for us in order to optimise performance, we look forward to the next stage of the journey and to opening up new markets with their assistance, keep up the good work Bowaba!"
