Not long ago, Riva Fashion had two major goals for its web and mobile app: to boost its conversion rate and return on investment. To realize those aims, Riva sought help from the distinguished online marketing agency Bowaba.
After analyzing the company's situation, Bowaba supported Riva Fashion with display and paid advertisements as well as messaging app marketing on WhatsApp, Facebook Messenger and Telegram. Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
A Fashionable Campaign
The Riva label debuted in 1997. It sells fresh, high-quality and affordable ensembles to women in the 18-to-45 age group, and it has a children's clothing division as well. Riva focuses on both style and comfort; as such, it's developed a very loyal following. Riva now owns more than 60 stores in six countries.
Clearly, Riva Fashion has excellent products to display. Bowaba's mission, then, was to inform the right people about this app -- not just a large group of people at random. To that end, Bowaba developed a plan that specifically targeted Riva's key demographics. This grand strategy included, among other components:
- The Google Display Network.
- Snapchat ads.
- Instagram ads.
- Facebook ads.
- Apple Search Ads
- YouTube Ads
- Paid social and re-marketing management.
- WhatsApp marketing.
In particular, the WhatsApp platform has been instrumental to Bowaba's plans for Riva Fashion. Riva had a WhatsApp channel to start with. Bowaba established and built a dynamic community around that channel to promote Riva marketing newsletters. Those newsletters have since earned an open rate of 99 percent and a click rate of 40 percent, two amazingly high statistics.
Results a la Mode
Of course, Bowaba doesn't just offer online marketing for fashion stores. Our clients are small, medium and large enterprises, and we partner with Kuwait's premier digital stores and apps. These businesses represent a wide variety of fields, and we assist all of them in achieving steady growth and higher returns on investment.
Truly, we supply online marketing that drives results. That's because we know how to precisely utilize the right platforms to engage the right consumers for a particular brand.
Indeed, everything we do is the product of meticulous research, methodical planning and orderly implementation. Expertise and data are always at the foundation of our work.
In sum, if you want outcomes like those Riva Fashion is enjoying, please connect with us for a free quote.
Riva Website: https://www.rivafashion.com/
Riva iOS : apple.co/RivaiOSApp
Riva Android : bit.ly/RivaAndroidApp
measure online campaign
performance
When working with Riva, we used a number of methods for its Analytics Consultation service, including smooth analytics integration, mobile app measurement (firebase) and attribution (Appsflyer) , Google Analytics set-up, conversion tags, events integration, and performance-driven campaign dashboards, which resulted in increased ROI.
Conversion Rate Optimization
Indeed, we're experts when it comes to online marketing in Kuwait. And our efforts here led to a steady 10 percent monthly growth in NBK Capital SmartWealth's customers as well as increased return on investment. If robots could smile, this robo advisor would be beaming.
including persona creation
content mapping strategy and
content creation
We at Bowaba swiftly accomplished what we set out to do. Organic traffic soon went up, and 77 Josper Bar's Carriage orders increased incrementally as well.
Execution & Optimization
Bowaba coordinated Asansair's digital marketing campaign as they launched their new online platform. The company's smooth digital implementation generated a 10 percent growth in leads per month, which has resulted in a substantial return-on-investment.
measure online campaign
performance
Our client, has an online service called Asansair, which is a platform that supports users viewing, comparing and contacting elevator companies directly. The goal of Asansair is to simplify the process of making elevator and lift purchase decisions. Companies previously needed to put in a lot of resources to learn about their elevator options and research the right fit for their building. By connecting customers with manufacturers, suppliers and agents, Asansair improves the lives of people with mobility barriers.
Savour Ventures wanted to double its registration numbers during its spring and fall sign-up periods. In turn, Bowaba put together a strategy for the company that included heavy display and paid advertising. As a result, Savour Ventures' year-over-year growth was 300 percent, far surpassing its objective.
including Messaging app
marketing (WhatsApp)
Thanks to those efforts, Riva Fashion attained a steady conversion rate for its app. In fact, the number of active users grew incrementally -- by about 20 percent -- from month to month. And its return on investment measured 500 percent.
Lenotre wanted to increase awareness and table reservations through appealing video content for social media channels, including YouTube. Bowaba's prime responsibility, then, was to create captivating and persuasive videos. Fortunately, Bowaba is a leader when it comes to restaurant content production in Kuwait.
Recently, Lunch Room asked Bowaba to devise a marketing campaign with four main components: video content creation, content mapping strategy, content acquisition strategy and blogger outreach.
The campaign that Bowaba created for Below Zero certainly achieved its ambitions. It led to higher traffic and incremental footfall increases. Yes, thanks to our handiwork, many more people have decided to lace up their skates.
Luckily, LaVida procured the talents of the web design and development agency Bowaba for this enterprise. The results have been impressive. LaVida has enjoyed increased organic traffic, and its number of leads has gone up incrementally.
Execution & Optimization
The use of MessengerPeople proved to be a huge success. Bowaba helped Burger King grow their WhatsApp channel by using a combination of different ads on social media platforms such as Facebook, Instagram, and Snapchat
How did Bowaba do this? By creating an effective communications strategy based around the popular platform WhatsApp. With the help of Bowaba, Safat Home started using a messaging app platform, which works with WhatsApp.
The partnership has been a resounding success. Since Bowaba teamed up with Chestnut, the bakery has increased the number of people who order from Carriage.
for a branch launch
Bowaba stepped in and produced an effective Instagram campaign with content creation that focused on photography and videography. The Kuwait-based digital marketing specialists managed Habra's Instagram account and posted regular content about the restaurant's delicious meals, as well as lifestyle images for engagement. They also promoted the restaurant's catering service.
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Testimonials
"I have worked with Bowaba for many years and I am very happy about the results we were able to achieve together over the time. Bowaba has been, far and away, the best experience I've ever had with digital marketing agency in Kuwait. Their staff is attentive, knowledgeable, really stay on top of an ever-changing landscape and willing to go beyond expectation to get the job done. I couldn't be more pleased with my experience."
"We chose Bowaba to help us develop an effective digital strategy that would drive customers to our website and mobile app. What Bowaba did was conduct an analysis of the website and those of our competitors and eventually build a plan to drive significant new and quality customers to our website. The result was a gradual and consistent increase in numbers through the digital campaigns.
We're excited to continue working with Bowaba and are looking forward to great results."
“Our expectations were high and we were not disappointed. Bowaba created a masterful design and laid out our content in a way that will unquestionably attract potential customers. It was evident in their design and consultations that Bowaba comprehends the do's and don'ts in producing a successful website. Bowaba invested the time to understand our business, audience and delivered a well thought-out design in very little time. Bowaba are designers who demonstrated clearly that they have the technical expertise, experience and high level of customer service that all businesses, big or small, seek in a professional web site designer”
"I have more qualified customers to my app ever before. Costs are down too! Great job!"
"Bowaba delivers on what they say they are going to do. You are kept abreast of progress every step of the way so there are no surprises. I have recommended their services to several business acquaintances."
"Bowaba did a great job building our e-commerce site & working with us to overcome the many of the obstacles that we faced on our end to get the site up and running. They also helped us with setting up the payment gateway. They also supported me with paid advertisement and banner display and I could see clear growth.
I would definitely recommend Bowaba - and all F&B business to build their own independent websites. Bowaba are very creative in their projects and organized."
"Bowaba has helped increase the number of qualified leads we received for our cohorts. Our experience with Bowaba has been very positive. After working together to establish our KPIs & goals, we were frequently informed about campaign progress. We also appreciate the fact that conversations are not laced with technical jargon; information is put forth in an easy to understand format. We are very satisfied with the service provided and would highly recommend Bowaba"
"We contracted Bowaba to improve our rankings in the search engines and they have done exactly that. We do business in a very competitive industry (elevator business) and breaking into the top pages for important terms is extremely difficult. Bowaba found niche keywords that our competitors were missing, optimized our site to be found for them, and now we have first-page rankings that are extremely valuable to our business. Also helping Us with paid advertisement and content creation both social media and blog. Have had great results there also."
"We have been working with Bowaba for over 6 months with the aim of generating leads and customers for our personal storage business 'Boxit' and I am glad to say that their work has become a cornerstone in our customer acquisition strategy, they are responsive, innovative, and are constantly analysing the performance of the campaigns they run for us in order to optimise performance, we look forward to the next stage of the journey and to opening up new markets with their assistance, keep up the good work Bowaba!"
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